I’m a firm believer that brands have a large responsibility in reducing our carbon footprint. Their abilities to have a voice that resonates with people on a personal level is what makes them powerful and that’s also why I love the world of advertising. One single line can give a person the motivation to dream.
Together with my talented friend Karolina Edgren, we decided to target global companies who should be doing more for our environment, and call them out on it.
We did this by placing guerrilla posters around their headquarters in hope that their employees take the message to heart.
More to come!