ANIMAL JENGA

AWARDS: SF ADDY’S, 2019: BEST OF SHOW. SF ADDY’S, 2019: GOLD.
DISTRICT 14 ADDY’S, 2019: SILVER. SPRINGSHOW, 2018: FINALIST

Various animal populations are rapidly decreasing all over the world. 
Even though we keep getting fed with alarming facts about species
going extinct, it's still hard to relate to the problem. 

Hasbro + WCS are teaming up to get people to act and make a change
for the better and drive endangered species away from extinction.  

I created this interactive campaign to paint a picture that can be
universally understood by using Jenga to show not only the urgency of
the matter, but also optimism in rebuilding and stabilizing populations
of endangered species.

 

OUTDOOR:

 

POSTERS:

 

WEBSITE:

 

TEAM: ERIC BOHEMAN